The Most Successful Virtual Telecom Event Ever
2022 / Edelman
I was brought in to cover for an ACD team and ended up serving as CD, CW, AD on a key launch event for AT&T: The introduction of gigabit broadband through an entirely virtual press event.
Despite launching amidst the Super Bowl, the AT&T Fiber Life, Gig-ified event was the most successful virtual launch event in telecom history, garnering over 4B media impressions, 607MM social impressions and over 1000 media articles.
I wrote a 45-minute script top-to-bottom that was read by key members of AT&T’s C-Suite, with short videos featuring people like Zac Efron, Mindy Kaling, Mark Cuban, and LeBron James. Guess which ones were shot in less than an hour?
Zac Efron’s portion of the event got 2.3 million views on Instagram and landed on several “Best of the Super Bowl” lists—even though it didin;t run during the Super Bowl.
An hourlong live event
If you liked this work,
you might also like the people who worked on it.
Jocelyn McCanles, Group Creative Direction
Casey Burns, Art Direction & Design
Meghan Puhr, Associate Creative Direction, Copywriting
Ricardo Bilton, Copywriting
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