Pleasing Three Clients and an Olympic Committee
2021 / Decoded
I was brought on for an Olympics pitch and kept on as the only day-to-day creative to write, design, art direct, and creative direct the entire 360º campaign—TV, social, digital, OOH, and radio.
The so-called 2020 Olympics (held in 2021 due to COVID) were easily the most complex Olympics to produce, probably ever. Plus, this was a co-branded thing with both Visa and Wells Fargo. Double clients.
To prove out the handiness of Wells Fargo’s 2% cash back on all purchases, we imagined what sort of random hobby an Olympian might become obsessed with.
All production on this campaign was done remotely and with atypically high security precautions to protect the Olympian talent, who were only a few months away from the Olympics.
Katie Ledecky on TV
Look—the Roots worked our spot into Katie’s Tonight Show apearance!
On social we expanded the message as simply as possible. Using the multi-talented Oksana Masters to show just how open “cash back on all purchases” is.
Oksana Masters on social
Oksana & Katie in digital & OOH
Not gonna lie our banners were a logo fest, but feel like we landed “new card” pretty well.
Good ‘ol radio spots
In radio we expanded on the breadth and depth of getting cash back on any damn thing you buy.
If you liked this work,
you might also like the people who worked on it.
Simon Philion, Creative Direction, wrote the original TV script that survived a million rounds mostly intact.
Cortland Brennan, Art Direction & Design
Tiffany Kim, Project Management but really kind of a little bit of everyone’s job
Andy Currie, Executive Creative Direction
And you might like these projects:
Panera relaunch
A more polished but similarly expansive 360º campaign that I also happened to do with Simon.
Super Bowl Stain
A comedy spot that was the #2 Super Bowl ad when it aired.
NASCAR on ESPN
A smaller 360º campaign with A LOT more polish and a way different style.