I’m a true creative generalist with over 15 years of advertising experience. I can manage your agency, write a manifesto, and design a fortune 500 brand book.
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2022 / 4 Billion for AT&T & Edelman
Creative Direction, Copywriting, and Art Direction for AT&T and Edelman’s most successful virtual launch ever.
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2021 / Katie Ledecky shoots her shot for Wells Fargo & Decoded
Creative Direction, Art Direction, and Copywriting for a 360º 2020 Olympics campaign (the one that happened in 2021).
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2020 / Directing Shaq through an iPhone for Gold Bond & Terri + Sandy
Creative Direction, Art Direction, and even a little Film Directing for a 360º campaign produced in the heat of the pandemic.
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2019 / Using TV to solve family for Samsung & Edelman
Creative Direction and Art Direction for a holiday social campaign that teaches us how not to engage with our families during the holidays.
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2019 / Giving the brand to the fans for PUMA Hoops & Nowadays
Strategic Direction for PUMA Hoops’ radically democratic social campaign.
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2019 / Secret project for Samsung & R/GA
Creative Direction on the kinda stuff that gets killed when the CMO gets fired.
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2016 -2019 / Running Group 2 for R/GA & Samsung
Repeated bouts of interim Executive Creative Direction for R/GA’s largest PnL.
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2018 / Winning Chobani In-House Agency of the Year
Creative Direction, Copywriting, and Art Direction for Chobani brand and Chobani Less Sugar, which contributed to Chobani’s 2018 Ad Age In-House Agency of the Year Award.
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2017 / Making the most exclusive gym in NYC for PERFORMIX & Corr-Jensen
Creative Direction, Art Direction, and Experiential Design for the PERFORMIX HOUSE, an elite gym for NYC’s sharkiest sharks.
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2016 / Calling all beauty bosses for AVON & Terri + Sandy
Creative Direction and Art Direction for a 360º campaign that helped win Terri + Sandy a Small Agency of the Year Award: Gold.
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2015 / Tripling Panera's stock price for Anomaly
Creative Direction for Panera’s Food as it Should Be brand campaign, which helped Anomaly’s win No.4 on Ad Age’s 2015 Agency A-List.
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2014 / Turning Budweiser around in just 6 months for Anomaly
Creative Direction for the first positive ROI Budeiser campaign in 25 years, and the social campaigns that fueled its transformation since.
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2014 / Making the #2 Super Bowl Spot with Tide & Saatchi & Saatchi
Creative Direction and Art Direction for a spot that lost to the Budweiser puppies by .075% of the vote.
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2012 / Waxed Poetic for the New York Times
In-house Creative Direction and Art Direction for a 360º sales campaign.
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2011 / Introducing Captain Morgan to Caravaggio for Anomaly
Art Direction and Design for the epic To Life, Love & Loot 360º campaign.
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2010 / Convincing NASCAR fans that ESPN isn't a 'Soccer network' for Wieden + Kennedy
Creative Direction, Copywriting, Art Direction, and Design for the 360º campaign that made ESPN credible to NASCAR fans.
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2008 -2010 / Just...a lot with Attack! for Wieden + Kennedy
Attack! was basically a startup agency within W+KNY in which I did everything from Creative Direction and Copywriting, to Art Direction, Account Management, and Interior Decorating.
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2008 / Met Dwyane Wade's mom for Jordan Brand & Wieden + Kennedy
Art Direction for one of the first lifestyle campaigns to feature the communities that NBA players come from.
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2008 / Wrote a loveletter to NYC for Nike NY & Wieden + Kennedy
Art Direction for Nike NY’s 2008 MLB All-Star print & OOH campaign, one of the first ad campaigns to use amateur digital photography found through social channels (Instagram didn’t exist yet).
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2007 - 2010 Ran the blog for W+KNY
Editor-in-Chief of the W+KNY blog Shut Up, We’re Blogging, covering important topics like what Rob Munk was eating for lunch that day and whether anyone would notice if I was replaced by a giant Pez dispenser.
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2007 - Got my sneakers stolen
But I got them back.
Endorsements
“A true problem solver…
and when he finds the answer
he figures out how to execute it.”
— Mike Byrne, Founding Partner/
Global Creative Officer Anomaly
“Keiji’s strength as a creative
has a great deal to do with what he
doesn’t have -- fear or boundaries.
— Todd Waterbury, Chief Creative Officer,
Target Corporation
“Keiji's drive, taste and cultural
connections make him a rare,
creative triple threat.”
— Kevin Proudfoot, VP, Executive Creative Director,
Google Creative Lab
“He was our right arm…
I'd hire him in a minute if he
had any interest in a job.
— Sandy Greenberg, Co-Founder,
CEO Terri & Sandy
“An absolute legend…
great strategic thinker, great creative
thinker and a great team leader.”
— Mark Lester, Co-Founder and CSO at Squint
“An intuitive, talented and strategic
art director, designer and writer
sitting there wrapped in a bow.”
— Kathy Hepinstall Parks,
New York Times Best-selling Author, Copywriting Legend
“He was always willing to explain feedback and to push the
creative in a way that was both respectful and motivating—to not
only make the work better but show us how to make the work better.”
— Heather Brodie,
Creative Director Cash App
“Dude is transcendent. He shepherded many dumpster-fire briefs
into pleasant, nay, enjoyable book-worthy results.
All while maintaining a resting heart rate of approx 30 bpm.”
— Simon Philion
CEO / Co-Founder at Light Racing League
(Former Creative Director 72andSunny, Anomaly)
“Pretty good,
if you’re into that kinda thing.”
— Luke Behrends, Founder/Executive Creative Director,
Words From the Woods